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Report NEP-MKT-2015-10-17
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Griffith, Rachel & Smith, Kate & Krol, Michal, 2015, "Store Brands and the Role of Advertising," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 10877, Oct.
- Zenou, Yves & Ushchev, Philip, 2015, "Price Competition in Product Variety Networks," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 10862, Oct.
- Ni Huang & Yili Hong & Gordon Burtch, 2015, "Digital Social Visibility, Anonymity and User Content Generation: Evidence from Natural Experiments," Working Papers, NET Institute, number 15-04, Oct.
- Sagit Bar-Gill & Shachar Reichman, 2015, "When Online Engagement Gets in the Way of Offline Sales - A Natural Experiment," Working Papers, NET Institute, number 15-13, Sep.
- Götze, Franziska & Mann, Stefan & Ferjani, Ali & Kohler, Andreas & Heckelei, Thomas, 2015, "A Hedonic Approach Towards Explaining Market Shares of Organic Food - Evidence from Swiss Household Data," 55th Annual Conference, Giessen, Germany, September 23-25, 2015, German Association of Agricultural Economists (GEWISOLA), number 209204, DOI: 10.22004/ag.econ.209204.
- Marie-Laure Allain & Claire Chambolle & Stéphane Turolla, 2015, "Politique tarifaire locale ou nationale : Quel impact pour le contrôle des concentrations dans le secteur de la distribution ?," Working Papers SMART, INRAE UMR SMART, number 15-09.
- Gunnarsson, Jonas, 2015, "Retailer Price Image - An Introduction and Literature Review," SSE Working Paper Series in Business Administration, Stockholm School of Economics, number 2015:2, Aug.
- Katarzyna Maciejowska & Arkadiusz Jedrzejewski & Anna Kowalska-Pyzalska & Katarzyna Sznajd-Weron & Rafal Weron, 2015, "Two faces of word-of-mouth: Understanding the impact of social interactions on demand curves for innovative products," HSC Research Reports, Hugo Steinhaus Center, Wroclaw University of Science and Technology, number HSC/15/09, Oct.
- Derek G. Stacey, 2014, "Commitment and Costly Signalling in Decentralized Markets," Working Papers, Toronto Metropolitan University, Department of Economics, number 060, Dec, revised Nov 2015.
- Güsten, Stephanie Nadezda & Henkel, Tobias & Möser, Anke, 2015, "Lieber schnell zum Discounter? - Einfluss von Transaktionskosten auf die Einkaufsstättenwahl," 55th Annual Conference, Giessen, Germany, September 23-25, 2015, German Association of Agricultural Economists (GEWISOLA), number 209222, DOI: 10.22004/ag.econ.209222.
- Mulaj, Isa, 2015, "What Marketing Strategy for Sacred Geometry Discoveries to Make Archaeotourism Work?," MPRA Paper, University Library of Munich, Germany, number 67176, Oct.
- Hildenbrand, Andreas & Kühl, Rainer & Piper, Anne, 2015, "How Fragile is the Credibility of a Quality Label? A Quasi-Natural Experiment Using the Example of Stiftung Warentest," 55th Annual Conference, Giessen, Germany, September 23-25, 2015, German Association of Agricultural Economists (GEWISOLA), number 209189, DOI: 10.22004/ag.econ.209189.
- Azeem, Muhammad Mehtab & Ozari, Assit.Prof. Dr.Cidgem & Marsap, Prof.Dr.Akin & Arhab, Prof. Dr.Said & Jilani, Abdul Haseeb, 2015, "Impact of E-Commerce on Organization Performance; Evidence from Banking Sector of Pakistan," MPRA Paper, University Library of Munich, Germany, number 67212, Jun.
- Céline Gallen & Gaëlle Pantin-Sohier, 2015, "La comestibilité des insectes : étude exploratoire chez les jeunes consommateurs français," Working Papers, HAL, number hal-01208511, Oct.