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Using Neuro-Linguistic Programming to Build the Foundation of Brands: A Guide for Chinese Firms

In: Chinese Innovation and Branding Leaps

Author

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  • Rodney A. Josephson

Abstract

The following sections are included:IntroductionBrand Image — How an Impression Forms in the MindNLP — The Neuroscience of MarketingA Deeper, Hidden Meaning — The Governing Codes and Structures of Language and MediaThe Minute Language Structures That Govern an Idea and Meaning — A Word’s EtymologyNumbers, Letters, Words, and a Mathematical Code of GeometryThe Structure of Imaginary Intent — Mind Digests the Message to Seek a ConclusionConcluding RemarksAcknowledgmentReferences

Suggested Citation

  • Rodney A. Josephson, 2022. "Using Neuro-Linguistic Programming to Build the Foundation of Brands: A Guide for Chinese Firms," World Scientific Book Chapters, in: Chinese Innovation and Branding Leaps, chapter 7, pages 151-186, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811249631_0007
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    Keywords

    Innovation; Branding; China; Asia; Online Marketplace; Entrepreneurship; Neuro-Linguistic Programming (NLP);
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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