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Strategiile de patrundere pe pietele externe si importanta managementului bazat pe cunostinte in conditiile actualei crize economice globale

Author

Listed:
  • Parpandel, Denisa Elena
  • Stanciulescu, Cecilia Gabriela
  • Rizea, Ionela Carmen

Abstract

Abstract Current social and economic environment is in continuous change and transformation and adaptation to existing conditions are favourable, a painful adjustment to reflect loss of comparative advantage, particularly important for some communities. Global disruption which affected the whole economy in mid 2007 and then accelerated in 2008 and whose tentacles have spread and for 2009, would not have been possible without the rare coincidence of a series of setbacks and triggers on the market, some reflecting major imbalances in the global economy, others specific to the operation of sophisticated financial markets. The importance of foreign markets is even greater since most companies are engaged in a process of growth that requires them to find new business opportunities in other countries, as domestic markets mature. This paper highlights the priority role that knowledge management plays in foreign markets penetration problem in context of the internationalization of enterprises, in order to obtain the desired results.

Suggested Citation

  • Parpandel, Denisa Elena & Stanciulescu, Cecilia Gabriela & Rizea, Ionela Carmen, 2009. "Strategiile de patrundere pe pietele externe si importanta managementului bazat pe cunostinte in conditiile actualei crize economice globale," MPRA Paper 18492, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:18492
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    More about this item

    Keywords

    economic crisis; markets; strategy; knowledge;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty

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