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Analysis Of Social Validation Behaviour On Travel Online Reviews Websites

Author

Listed:
  • Olimpia Ban

    (University of Oradea University of Oradea)

  • Versavia Ancusa

    (Politehnica University of Timisoara)

Abstract

Psychological word-of-mouth marketing substrate as well as online user-generated content presents the need for validation of opinions / actions of individuals as consumers . Satisfaction with a comment posted can be done by likes , a written positive answer or other forms , such as system the Gratitude – Appreciation Points, which represents the social correction of that value. The research base was the travel comments website Am Fost Acolo/ I Was There (amfostacolo.ro), which is a Romanian site where you can gather and where you can post holiday impressions, you can watch pictures, you can see and compare deals and can make bookings. Our hypothesis formulated and confirmed are: on a large enough scale, spontaneous social aggregation selects the relevant informations for the group and social validation has a predictable behaviour in time.These results, in terms of generalization, have practical relevance for tourism managers.

Suggested Citation

  • Olimpia Ban & Versavia Ancusa, 2016. "Analysis Of Social Validation Behaviour On Travel Online Reviews Websites," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 561-571, July.
    • Handle: RePEc:ora:journl:v:1:y:2016:i:1:p:561-571
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    File URL: http://anale.steconomiceuoradea.ro/volume/2016/n1/52.pdf
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    References listed on IDEAS

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    1. Eunice Ramos Lopes & Célio Gonçalo Marques & Dina Ramos, 2015. "Information And Communication Technologies And Cultural Tourism: Appreciating The Art Of Tinsmithing," Tourism Research Institute, Journal of Tourism Research, vol. 11(1), pages 71-80, September.
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      More about this item

      Keywords

      e-world-of-mouth; accomodation; modeling online evaluation; website; amfostacolo.ro;
      All these keywords.

      JEL classification:

      • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
      • C52 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Evaluation, Validation, and Selection
      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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