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Leverage IoT Technologies for Customer Acquisition and Retention

Author

Listed:
  • Mihai-Cristian Orzan

    (The Bucharest University of Economic Studies)

  • Iulia Adina Zara

    (The Bucharest University of Economic Studies)

Abstract

The Internet of things is a dynamic network of devices that communicate with each other and provide important data for any business. This communication is established through sensors embedded in devices and objects, which can be anything from your watch to an air pollution monitor. The adoption of IoT technologies can provide companies with opportunities to better understand clients behavior, to increase productivity and reduce costs. The internet of things has changed the way companies interact with clients, allowing marketers to collect more data about their clients preferences and habits. This paper reviews and classify applications of IoT technologies for an effective marketing, attracting new clients and increasing customer engagement.

Suggested Citation

  • Mihai-Cristian Orzan & Iulia Adina Zara, 2019. "Leverage IoT Technologies for Customer Acquisition and Retention," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 344-349, November.
    • Handle: RePEc:aes:jetimm:v:1:y:2019:i:1:p:344-349
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    More about this item

    Keywords

    the Internet of Things; customer acquisition; customer retention; smart retail.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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