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Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers

Author

Listed:
  • Andrew Pressey

    (Norwich Business School and Centre for Competition Policy, University of East Anglia)

  • John K. Ashton

    (Centre for Competition Policy, University of East Anglia)

Abstract

Electronic marketplaces (e-marketplaces) allow networks of buyers and sellers to conduct business online and to exchange information more efficiently using Internet technology. Despite the benefits that e-marketplaces potentially afford firms, concerns have been raised that these markets may damage competition. This study considers the antitrust or competition legislation related to e-marketplaces and examines the possible competition concerns they raise. Potentially anticompetitive features of e-marketplaces are examined and guidance for firm conduct when creating or participating in an e-marketplace is offered.

Suggested Citation

  • Andrew Pressey & John K. Ashton, 2007. "Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers," Working Papers 07-15, Centre for Competition Policy, University of East Anglia.
    • Handle: RePEc:ccp:wpaper:wp07-15
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law
    • L42 - Industrial Organization - - Antitrust Issues and Policies - - - Vertical Restraints; Resale Price Maintenance; Quantity Discounts

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