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Creative Advertising: The Concept, Strategy Implementation

Author

Listed:
  • Ermakov Yuri

    (The Russian State Hydro meteorological University)

  • Starobinskaya Nadegda M.

    (Herzen’s Russian State Pedagogical University)

Abstract

The article describes the creative advertising as an immanent part of the marketing communications companies in the new economy. The article describes the features and characteristics of creative advertising, highlighted her features on the market today. It is noted that the focus on creative advertising does not negate the use of classical advertising and, moreover, it is concluded that the best results are achieved with the integrated use of advertising tools.

Suggested Citation

  • Ermakov Yuri & Starobinskaya Nadegda M., 2017. "Creative Advertising: The Concept, Strategy Implementation," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
    • Handle: RePEc:mmb:journl:articl_v1_5_17
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    File URL: http://www.marketing-mba.ru/article/v1_17/Ermakov2.pdf
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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