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Using the «price of indifference» to assess the competitiveness of hotels (on the example of San Felipe Hotel 4 *, Sol Puerto Playa 4 *, Sol Tenerife 4 *, Tenerife Playa 4 *, Tenerife Princess 4 * - Tenerife, Spain)

  • Kosarinskaya, Irina

    (student of marketing Russian Economical Plehanov's Academy)

Registered author(s):

    The analysis of the competitive advantages of 4-star hotels (the island of Tenerife, Spain) for Russian tourists, with the use of parametric indicators and the calculation of the price of indifference. " The conclusions and proposed recommendations.

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    Article provided by Department of Marketing, Marketing MBA (RSconsult) in its journal Marketing MBA. Marketing management firms..

    Volume (Year): 2 (2010)
    Issue (Month): ()

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    Handle: RePEc:mmb:journl:articl_v2_4_10
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