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The onlification of society

In: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD

Author

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  • Wijnand Jongen

Abstract

I clearly remember the first email I ever sent and the sense of pride I felt every single time I bought the latest model Nokia. When Apple launched the first iPhone and iPad, I was at the front of the line to get one. Now, all you need to do is swipe open a newspaper to realize how many more profound changes are in store for us…

Suggested Citation

  • Wijnand Jongen, 2018. "The onlification of society," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 2, pages 10-24, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789813274556_0002
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    More about this item

    Keywords

    Online Shopping; Retail; Ecommerce; Digitization;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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