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Marketing strategies of subjects meat industry of perm region in the Russian accession to WTO

Author

Listed:
  • Kerzina, Eugenia
  • Yasureva, Ekaterina

    (Assistant Professor of marketing at Perm State University, National Research
    Senior lecturer in department marketing at Perm State University, National Research)

Abstract

The article was explored the modern macro-economic conditions of production the meat industry, in situations of risk that is associated with the prospect of Russia joining the WTO. Perspective marketing strategies to overcome the crisis of the industry and reach a level which allows the country to ensure food security were identified.

Suggested Citation

  • Kerzina, Eugenia & Yasureva, Ekaterina, 2011. "Marketing strategies of subjects meat industry of perm region in the Russian accession to WTO," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, November.
    • Handle: RePEc:mmb:journl:articl_v4_6_11
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    File URL: http://www.marketing-mba.ru/article/v4_11/Kerzina.pdf
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    Keywords

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    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • L98 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Government Policy
    • Q1 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture
    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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