Social networks and choice of mobile phone operator
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- Richard Lee & Jamie Murphy & Esther Swilley, 2008. "The moderating influence of hedonic consumption in an extended theory of planned behaviour," The Service Industries Journal, Taylor & Francis Journals, vol. 29(4), pages 539-555, February.
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- Grzybowski, Lukasz, 2015. "The role of network effects and consumer heterogeneity in the adoption of mobile phones: Evidence from South Africa," Telecommunications Policy, Elsevier, vol. 39(11), pages 933-943.
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More about this item
Keywordsnetwork effects; social networks; mobile telecommunications; discrete choice;
All these keywords.
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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