Customer Loyalty - Specific Features Of Retail Activity In Bucharest
Altough the consumer behavior in the field of consumer goods industryrepresents a relatively common area of interest in nowadays scientific literature, their loyaltyis part of a research area insufficiently studied at the level of Romanian market. Authors aimto investigate throughout a quantitative marketing research issues regarding customer‘sloyalty for a well-known supermarket chain in Bucharest.The findings may have a wide range of applicability, the identified variables and highlightedfeatures could form the basis for substantiation of marketing strategies aimed for customerloyalty.Current customers in the specific urban environment of Bucharest show greatsensitivity to offer, location, daily shopping basket, etc, while there are at the same timeprerequisites for a loyal type behavior.
Volume (Year): 1 (2012)
Issue (Month): 14 ()
|Contact details of provider:|| |
When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:1:y:2012:i:14:p:25. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan-Constantin Danuletiu)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.