IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

A Study to Observe Factors of Internal Marketing and its Impact on Employees’ Job Satisfaction: Evidence from Karachi Pharmaceutical Industry

Listed author(s):
  • Muhammad Zubair


    (Indus University, Karachi)

  • Abdul Kabeer Kazi


    (Khadim Ali Shah Bukhari Institute of Technology, Karachi)

  • Emadul Karim


    (Khadim Ali Shah Bukhari Institute of Technology, Karachi)

  • Mohammad Qutubuddin Siddiqui


    (Ajman University of Science and Technology, United Arab Emirates)

This study refers towards the significance of internal marketing (IM) for employee job satisfaction of pharmaceutical industry in Karachi. The backbone are the employees if we talk about any organization for the overall business performance and productivity therefore organization need to maintain its workforce through proper training & development, motivation, attractive salary and compensation & developmental plan and internal marketing plays a vital role in this context. Several studies have already been published about the importance of IM with highlighting the multiple areas for the execution and betterment of whole business performance. To fulfill the purpose of this study a questionnaire was prepared on close ended type with likert scaling approach to collect the data from employees of production, sales and head office management lower to top management staff of different national and multinational pharmaceuticals companies. The collected data from 100 respondents shows that to make a satisfactory job environment, companies have to focus more on practices of internal marketing. Due to limitation of time and cost, this study covered only industry of Karachi and it is recommended to further analysis for pharmaceutical industry of other cities of the Pakistan with special reference to internal marketing.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

Article provided by Khadim Ali Shah Bukhari Institute of Technology (KASBIT) in its journal KASBIT Bussiness Journal.

Volume (Year): 5 (2012)
Issue (Month): (December)
Pages: 40-47

in new window

Handle: RePEc:ksb:journl:v:5:y:2012:p:40-47
Contact details of provider: Web page:

More information through EDIRC

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

in new window

  1. Lings, Ian N., 2004. "Internal market orientation: Construct and consequences," Journal of Business Research, Elsevier, vol. 57(4), pages 405-413, April.
  2. S. Narayan, 2009. "India," Chapters,in: The Political Economy of Trade Reform in Emerging Markets, chapter 7 Edward Elgar Publishing.
Full references (including those not matched with items on IDEAS)

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:ksb:journl:v:5:y:2012:p:40-47. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Yasir Jaseem)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.