IDEAS home Printed from https://ideas.repec.org/a/ksb/journl/v5y2012p40-47.html

A Study to Observe Factors of Internal Marketing and its Impact on Employees’ Job Satisfaction: Evidence from Karachi Pharmaceutical Industry

Author

Listed:
  • Muhammad Zubair

    (Indus University, Karachi)

  • Abdul Kabeer Kazi

    (Khadim Ali Shah Bukhari Institute of Technology, Karachi)

  • Emadul Karim

    (Khadim Ali Shah Bukhari Institute of Technology, Karachi)

  • Mohammad Qutubuddin Siddiqui

    (Ajman University of Science and Technology, United Arab Emirates)

Abstract

This study refers towards the significance of internal marketing (IM) for employee job satisfaction of pharmaceutical industry in Karachi. The backbone are the employees if we talk about any organization for the overall business performance and productivity therefore organization need to maintain its workforce through proper training & development, motivation, attractive salary and compensation & developmental plan and internal marketing plays a vital role in this context. Several studies have already been published about the importance of IM with highlighting the multiple areas for the execution and betterment of whole business performance. To fulfill the purpose of this study a questionnaire was prepared on close ended type with likert scaling approach to collect the data from employees of production, sales and head office management lower to top management staff of different national and multinational pharmaceuticals companies. The collected data from 100 respondents shows that to make a satisfactory job environment, companies have to focus more on practices of internal marketing. Due to limitation of time and cost, this study covered only industry of Karachi and it is recommended to further analysis for pharmaceutical industry of other cities of the Pakistan with special reference to internal marketing.

Suggested Citation

  • Muhammad Zubair & Abdul Kabeer Kazi & Emadul Karim & Mohammad Qutubuddin Siddiqui, 2012. "A Study to Observe Factors of Internal Marketing and its Impact on Employees’ Job Satisfaction: Evidence from Karachi Pharmaceutical Industry," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 5, pages 40-47, December.
    • Handle: RePEc:ksb:journl:v:5:y:2012:p:40-47
    as

    Download full text from publisher

    File URL: http://kasbit.edu.pk/KBJVol_5/6%20Muhamad%20Zubair-%20A%20Study%20to%20Observe%20Internal%20Marketing%20Importance.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lings, Ian N., 2004. "Internal market orientation: Construct and consequences," Journal of Business Research, Elsevier, vol. 57(4), pages 405-413, April.
    2. S. Narayan, 2009. "India," Chapters, in: Peter Draper & Philip Alves & Razeen Sally (ed.), The Political Economy of Trade Reform in Emerging Markets, chapter 7, Edward Elgar Publishing.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Azoumah, Y. & Yamegueu, D. & Ginies, P. & Coulibaly, Y. & Girard, P., 2011. "Sustainable electricity generation for rural and peri-urban populations of sub-Saharan Africa: The "flexy-energy" concept," Energy Policy, Elsevier, vol. 39(1), pages 131-141, January.
    2. Findlater, K.M. & Kandlikar, M., 2011. "Land use and second-generation biofuel feedstocks: The unconsidered impacts of Jatropha biodiesel in Rajasthan, India," Energy Policy, Elsevier, vol. 39(6), pages 3404-3413, June.
    3. Mitrut, Andreea & Wolff, François-Charles, 2011. "The impact of legalized abortion on child health outcomes and abandonment. Evidence from Romania," Journal of Health Economics, Elsevier, vol. 30(6), pages 1219-1231.
    4. Helena Alves & Arminda do Paço & Carla Roberto, 2015. "Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 237-250.
    5. Varun & Prakash, Ravi & Bhat, I.K., 2010. "A figure of merit for evaluating sustainability of renewable energy systems," Renewable and Sustainable Energy Reviews, Elsevier, vol. 14(6), pages 1640-1643, August.
    6. Vishal K. Gupta & Gizem Atav & Dev K. Dutta, 2019. "Market orientation research: a qualitative synthesis and future research agenda," Review of Managerial Science, Springer, vol. 13(4), pages 649-670, August.
    7. Tan, Raymond R. & Aviso, Kathleen B. & Barilea, Ivan U. & Culaba, Alvin B. & Cruz, Jose B., 2012. "A fuzzy multi-regional input–output optimization model for biomass production and trade under resource and footprint constraints," Applied Energy, Elsevier, vol. 90(1), pages 154-160.
    8. Kathuria, Vinish & Seethamma Natarajan, Rajesh Raj & Sen, Kunal, 2010. "State business relations and manufacturing productivity growth in India," MPRA Paper 20314, University Library of Munich, Germany.
    9. Talebian-Kiakalaieh, Amin & Amin, Nor Aishah Saidina & Mazaheri, Hossein, 2013. "A review on novel processes of biodiesel production from waste cooking oil," Applied Energy, Elsevier, vol. 104(C), pages 683-710.
    10. Carley, Sanya & Desai, Sameeksha & Bazilian, Morgan, 2012. "Energy-Based Economic Development: Mapping the Developing Country Context," Energy: Resources and Markets 123278, Fondazione Eni Enrico Mattei (FEEM).
    11. Gounaris, Spiros P., 2006. "Internal-market orientation and its measurement," Journal of Business Research, Elsevier, vol. 59(4), pages 432-448, April.
    12. Ravindranath, N.H. & Sita Lakshmi, C. & Manuvie, Ritumbra & Balachandra, P., 2011. "Biofuel production and implications for land use, food production and environment in India," Energy Policy, Elsevier, vol. 39(10), pages 5737-5745, October.
    13. Maurizio Mazzocco & Shiv Saini, 2012. "Testing Efficient Risk Sharing with Heterogeneous Risk Preferences," American Economic Review, American Economic Association, vol. 102(1), pages 428-468, February.
    14. repec:iis:dispap:iiisdp402 is not listed on IDEAS
    15. Nagarajan, Latha & Pray, Carl E., 2009. "Pearl millet and sorghum improvement in India:," IFPRI discussion papers 919, International Food Policy Research Institute (IFPRI).
    16. Ogunnaike, Olaleke Oluseye & Oyeniyi, Omotayo & Adeniji, Anthonia Adenike, 2012. "Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting," BRAND. Broad Research in Accounting, Negotiation, and Distribution, EduSoft Publishing, vol. 3(3), pages 18-30, December.
    17. Malhotra, Neeru & Mavondo, Felix & Mukherjee, Avinandan & Hooley, Graham, 2013. "Service quality of frontline employees: A profile deviation analysis," Journal of Business Research, Elsevier, vol. 66(9), pages 1338-1344.
    18. K. S. Kavi Kumar & Brinda Viswanathan, 2013. "Weather and Migration in India: Evidence from NSS Data," Working Papers 2013-079, Madras School of Economics,Chennai,India.
    19. Jayaram, Jayanth & Dixit, Mita & Motwani, Jaideep, 2014. "Supply chain management capability of small and medium sized family businesses in India: A multiple case study approach," International Journal of Production Economics, Elsevier, vol. 147(PB), pages 472-485.
    20. Giraud, Georges, . "The World Market of Fragrant Rice, Main Issues and Perspectives," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(2), pages 1-20.
    21. Soliman E M, 2013. "The Relationship Between Internal Marketing Orientation and Employee Job Satisfaction In Public Sector," International Journal of Learning and Development, Macrothink Institute, vol. 3(5), pages 111-120, October.

    More about this item

    Keywords

    ;
    ;
    ;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • J28 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Safety; Job Satisfaction; Related Public Policy
    • J54 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Producer Cooperatives; Labor Managed Firms

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ksb:journl:v:5:y:2012:p:40-47. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Yasir Jaseem The email address of this maintainer does not seem to be valid anymore. Please ask Yasir Jaseem to update the entry or send us the correct address (email available below). General contact details of provider: https://edirc.repec.org/data/fmkaspk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.