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Internal-market orientation and its measurement


  • Gounaris, Spiros P.


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  • Gounaris, Spiros P., 2006. "Internal-market orientation and its measurement," Journal of Business Research, Elsevier, vol. 59(4), pages 432-448, April.
  • Handle: RePEc:eee:jbrese:v:59:y:2006:i:4:p:432-448

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    References listed on IDEAS

    1. Pitt, Leyland F. & Foreman, Susan K., 1999. "Internal Marketing Role in Organizations: A Transaction Cost Perspective," Journal of Business Research, Elsevier, vol. 44(1), pages 25-36, January.
    2. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    3. Slater, Stanley F. & Narver, John C., 2000. "The Positive Effect of a Market Orientation on Business Profitability: A Balanced Replication," Journal of Business Research, Elsevier, vol. 48(1), pages 69-73, April.
    4. George, William R., 1990. "Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level," Journal of Business Research, Elsevier, vol. 20(1), pages 63-70, January.
    5. Eugene W. Anderson & Mary W. Sullivan, 1993. "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, INFORMS, vol. 12(2), pages 125-143.
    6. Homburg, Christian & Rudolph, Bettina, 2001. "Customer satisfaction in industrial markets: dimensional and multiple role issues," Journal of Business Research, Elsevier, vol. 52(1), pages 15-33, April.
    7. Sasser, W. Earl & Arbeit, Stephen P., 1976. "Selling jobs in the service sector," Business Horizons, Elsevier, vol. 19(3), pages 61-65, June.
    8. Conduit, Jodie & Mavondo, Felix T., 2001. "How critical is internal customer orientation to market orientation?1," Journal of Business Research, Elsevier, vol. 51(1), pages 11-24, January.
    9. Lings, Ian N., 2004. "Internal market orientation: Construct and consequences," Journal of Business Research, Elsevier, vol. 57(4), pages 405-413, April.
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    Cited by:

    1. Dabholkar, Pratibha A. & Abston, Kristie A., 2008. "The role of customer contact employees as external customers: A conceptual framework for marketing strategy and future research," Journal of Business Research, Elsevier, vol. 61(9), pages 959-967, September.
    2. Fu, Yan-Kai, 2013. "The influence of internal marketing by airlines on customer-oriented behavior: A test of the mediating effect of emotional labor," Journal of Air Transport Management, Elsevier, vol. 32(C), pages 49-57.
    3. Emerson Wagner Mainardes & Alexandre Santos Cerqueira, 2016. "Measuring the Internal-Market Orientation in the Public Sector," Public Organization Review, Springer, vol. 16(2), pages 179-197, June.
    4. Petra Cajnko & Sonja Treven & Polona Tominc, 2014. "Managerial Coaching Model and the Impact of its Activities on Employee Satisfaction and Company Performance," Management, University of Primorska, Faculty of Management Koper, vol. 9(4), pages 285-305.
    5. M. Mulej & Borut Milfelner & Amna Potočnik & Simona Šarotar Žižek, 2015. "Social Responsibility, Human Resource Management and Organizational Performance," Systems Research and Behavioral Science, Wiley Blackwell, vol. 32(2), pages 221-229, March.
    6. Junfeng Zhang, 2010. "Employee Orientation and Performance: An Exploration of the Mediating Role of Customer Orientation," Journal of Business Ethics, Springer, vol. 91(1), pages 111-121, February.
    7. repec:eco:journ3:2017-02-10 is not listed on IDEAS
    8. repec:gam:jsusta:v:9:y:2017:i:8:p:1410-:d:107800 is not listed on IDEAS
    9. repec:iis:dispap:iiisdp402 is not listed on IDEAS
    10. repec:hur:ijarbs:v:7:y:2017:i:8:p:371-387 is not listed on IDEAS
    11. Antonio Carrizo Moreira & Pedro Miguel Silva, 2013. "Market orientation, innovation and organizational commitment in industrial firms," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(2), pages 123-142.
    12. Dr. Jernej Belak & Dr. Borut Milfelner, 2011. "MER Model of Integral Management: Culture as Enterprise’s Key Success Factor," Proceedings- 9th International Conference on Mangement, Enterprise and Benchmarking (MEB 2011), Óbuda University, Keleti Faculty of Business and Management.
    13. María Sanzo & Luis Álvarez & Marta Rey & Nuria García, 2015. "Business–nonprofit partnerships: a new form of collaboration in a corporate responsibility and social innovation context," Service Business, Springer;Pan-Pacific Business Association, vol. 9(4), pages 611-636, December.
    14. Gonzalez-Benito, Oscar & Gonzalez-Benito, Javier, 2008. "Implications of market orientation on the environmental transformation of industrial firms," Ecological Economics, Elsevier, vol. 64(4), pages 752-762, February.

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