The Positive Effect of a Market Orientation on Business Profitability: A Balanced Replication
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References listed on IDEAS
- Shimp, Terence A & Hyatt, Eva M & Snyder, David J, 1991. " A Critical Appraisal of Demand Artifacts in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 18(3), pages 273-283, December.
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