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Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level


  • George, William R.


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  • George, William R., 1990. "Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level," Journal of Business Research, Elsevier, vol. 20(1), pages 63-70, January.
  • Handle: RePEc:eee:jbrese:v:20:y:1990:i:1:p:63-70

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    Cited by:

    1. repec:eee:touman:v:56:y:2016:i:c:p:8-19 is not listed on IDEAS
    2. Dev K. Dutta & Vishal K. Gupta & Xiujian Chen, 2016. "A Tale of Three Strategic Orientations: A Moderated-Mediation Framework of the Impact of Entrepreneurial Orientation, Market Orientation, and Learning Orientation on Firm Performance," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 24(03), pages 313-348, September.
    3. Myriam Bellaouaied & Abdelkader Gam, 2011. "Internal marketing as a new alternative for the service employees' performance: an empirical study," Post-Print halshs-00706050, HAL.
    4. Malhotra, Neeru & Ackfeldt, Anna-Lena, 2016. "Internal communication and prosocial service behaviors of front-line employees: Investigating mediating mechanisms," Journal of Business Research, Elsevier, vol. 69(10), pages 4132-4139.
    5. Chenet, Pierre & Tynan, Caroline & Money, Arthur, 1999. "Service Performance Gap: Re-evaluation and Redevelopment," Journal of Business Research, Elsevier, vol. 46(2), pages 133-147, October.
    6. Lusch, Robert F. & Boyt, Thomas & Schuler, Drue, 1996. "Employees as customers: The role of social controls and employee socialization in developing patronage," Journal of Business Research, Elsevier, vol. 35(3), pages 179-187, March.
    7. Rapert, Molly Inhofe & Velliquette, Anne & Garretson, Judith A., 2002. "The strategic implementation process: evoking strategic consensus through communication," Journal of Business Research, Elsevier, vol. 55(4), pages 301-310, April.
    8. Conduit, Jodie & Mavondo, Felix T., 2001. "How critical is internal customer orientation to market orientation?1," Journal of Business Research, Elsevier, vol. 51(1), pages 11-24, January.
    9. repec:eee:touman:v:52:y:2016:i:c:p:341-368 is not listed on IDEAS
    10. Pitt, Leyland F. & Foreman, Susan K., 1999. "Internal Marketing Role in Organizations: A Transaction Cost Perspective," Journal of Business Research, Elsevier, vol. 44(1), pages 25-36, January.
    11. Aizzat Nasurdin & Noor Ahmad & Cheng Tan, 2015. "Cultivating service-oriented citizenship behavior among hotel employees: the instrumental roles of training and compensation," Service Business, Springer;Pan-Pacific Business Association, vol. 9(2), pages 343-360, June.
    12. repec:hur:ijarbs:v:8:y:2018:i:1:p:75-86 is not listed on IDEAS
    13. R. Sharma & A. Binsardi & J. Green & F. Ekwulugo, 2012. "The Application of Internal Marketing (IM) in a Service Organization," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 2(1), pages 25-50, February.
    14. repec:fan:mcmcmc:v:html10.3280/mc2017-001007 is not listed on IDEAS
    15. Lings, Ian N., 2004. "Internal market orientation: Construct and consequences," Journal of Business Research, Elsevier, vol. 57(4), pages 405-413, April.
    16. Gounaris, Spiros P., 2006. "Internal-market orientation and its measurement," Journal of Business Research, Elsevier, vol. 59(4), pages 432-448, April.
    17. repec:hur:ijarbs:v:7:y:2017:i:8:p:371-387 is not listed on IDEAS
    18. Helm, Sabrina, 2011. "Employees' awareness of their impact on corporate reputation," Journal of Business Research, Elsevier, vol. 64(7), pages 657-663, July.
    19. Hampton, Gerald M. & Hampton, Dorothee L., 2004. "Relationship of professionalism, rewards, market orientation and job satisfaction among medical professionals: The case of Certified Nurse-Midwives," Journal of Business Research, Elsevier, vol. 57(9), pages 1042-1053, September.
    20. Ellinger, Alexander E. & Musgrove, Carolyn (Casey) Findley & Ellinger, Andrea D. & Bachrach, Daniel G. & Elmadağ Baş, Ayşe Banu & Wang, Yu-Lin, 2013. "Influences of organizational investments in social capital on service employee commitment and performance," Journal of Business Research, Elsevier, vol. 66(8), pages 1124-1133.
    21. Juan Carlos Sanclemente, 2010. "Formación y entrenamiento para personal de contacto en empresas de servicios," REVISTA AD-MINISTER, UNIVERSIDAD EAFIT, September.

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