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Internal Marketing Role in Organizations: A Transaction Cost Perspective

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  • Pitt, Leyland F.
  • Foreman, Susan K.

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  • Pitt, Leyland F. & Foreman, Susan K., 1999. "Internal Marketing Role in Organizations: A Transaction Cost Perspective," Journal of Business Research, Elsevier, vol. 44(1), pages 25-36, January.
  • Handle: RePEc:eee:jbrese:v:44:y:1999:i:1:p:25-36
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    References listed on IDEAS

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    1. Alchian, Armen A & Demsetz, Harold, 1972. "Production , Information Costs, and Economic Organization," American Economic Review, American Economic Association, vol. 62(5), pages 777-795, December.
    2. Williamson, Oliver E, 1988. " Corporate Finance and Corporate Governance," Journal of Finance, American Finance Association, vol. 43(3), pages 567-591, July.
    3. George, William R., 1990. "Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level," Journal of Business Research, Elsevier, vol. 20(1), pages 63-70, January.
    4. Kay, N.M., 1992. "Markets, false hierarchies and the evolution of the modern corporation," Journal of Economic Behavior & Organization, Elsevier, vol. 17(3), pages 315-333, May.
    5. Anne C Perry, 1990. "The Evolution of the U.S. International Trade Intermediary in the 1980s: A Dynamic Model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 21(1), pages 133-153, March.
    6. Anderson, Erin, 1988. "Transaction costs as determinants of opportunism in integrated and independent sales forces," Journal of Economic Behavior & Organization, Elsevier, vol. 9(3), pages 247-264, April.
    7. Jones, Gareth R., 1990. "Governing customer-service organization exchange," Journal of Business Research, Elsevier, vol. 20(1), pages 23-29, January.
    8. George J. Stigler, 1961. "The Economics of Information," Journal of Political Economy, University of Chicago Press, vol. 69, pages 213-213.
    9. Gronroos, Christian, 1990. "Relationship approach to marketing in service contexts: The marketing and organizational behavior interface," Journal of Business Research, Elsevier, vol. 20(1), pages 3-11, January.
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    Cited by:

    1. Emerson Wagner Mainardes & Alexandre Santos Cerqueira, 2016. "Measuring the Internal-Market Orientation in the Public Sector," Public Organization Review, Springer, vol. 16(2), pages 179-197, June.
    2. Gounaris, Spiros P., 2006. "Internal-market orientation and its measurement," Journal of Business Research, Elsevier, vol. 59(4), pages 432-448, April.
    3. Vlad ROSCA, 2015. "Linking Human Resources with Internal Marketing in Football Management," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(3), pages 372-384, July.
    4. MIRONESCU, Alexandra & STEPIEN, Sebastian, 2012. "Relationship Marketing Communication Case Study: Communication Between Managers And Employees," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(4), pages 33-37, September.
    5. Yeh, Ying-Pin, 2014. "Exploring the impacts of employee advocacy on job satisfaction and organizational commitment: Case of Taiwanese airlines," Journal of Air Transport Management, Elsevier, vol. 36(C), pages 94-100.
    6. Raluca Ioana Vosloban, 2013. "Employees’ Performance Contribution to the Growth of the Company on the Emerging Markets – a Managerial Approach," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 9(1), pages 53-62, February.

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