Internal Marketing Role in Organizations: A Transaction Cost Perspective
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- Williamson, Oliver E, 1988. " Corporate Finance and Corporate Governance," Journal of Finance, American Finance Association, vol. 43(3), pages 567-91, July.
- George J. Stigler, 1961. "The Economics of Information," Journal of Political Economy, University of Chicago Press, vol. 69, pages 213.
- Kay, N.M., 1992. "Markets, false hierarchies and the evolution of the modern corporation," Journal of Economic Behavior & Organization, Elsevier, vol. 17(3), pages 315-333, May.
- Anderson, Erin, 1988. "Transaction costs as determinants of opportunism in integrated and independent sales forces," Journal of Economic Behavior & Organization, Elsevier, vol. 9(3), pages 247-264, April.
- Anne C Perry, 1990. "The Evolution of the U.S. International Trade Intermediary in the 1980s: A Dynamic Model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 21(1), pages 133-153, March.
- Armen A. Alchian & Harold Demsetz, 1971.
"Production, Information Costs and Economic Organizations,"
UCLA Economics Working Papers
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- Alchian, Armen A & Demsetz, Harold, 1972. "Production , Information Costs, and Economic Organization," American Economic Review, American Economic Association, vol. 62(5), pages 777-95, December.
- Gronroos, Christian, 1990. "Relationship approach to marketing in service contexts: The marketing and organizational behavior interface," Journal of Business Research, Elsevier, vol. 20(1), pages 3-11, January.
- Jones, Gareth R., 1990. "Governing customer-service organization exchange," Journal of Business Research, Elsevier, vol. 20(1), pages 23-29, January.
- George, William R., 1990. "Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level," Journal of Business Research, Elsevier, vol. 20(1), pages 63-70, January.
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