IDEAS home Printed from
   My bibliography  Save this article

Exploring the impacts of employee advocacy on job satisfaction and organizational commitment: Case of Taiwanese airlines


  • Yeh, Ying-Pin


The accessibility of information through the Internet has enables flight attendants to become more informed, as well as developing more control of their own affairs. Employee advocacy is related to the transparency of airlines' employment offers and the airlines' willingness to do what is best for their employees. After reviewing the relevant literature, this study focuses on how employee advocacy is influenced by the way employees are treated by their airlines. We explored strategies that airline administrations apply to employee advocacy, developed a research setting, analyzed the factors involved, and developed a casual model of the antecedents and consequences of employee advocacy. We formulated 5 hypotheses. Data were collected, using a questionnaire survey of flight attendants in Taiwanese airlines. All hypotheses were verified with data from a sample of the respondents, by using a structural equation model. Our results indicated that employee advocacy is positively related to flight attendants' job satisfaction and commitment to the organization. Organizational innovation, supervisor support, and employee empowerment are positively related to employee advocacy. Finally, this study concludes by discussing managerial implications and providing suggestions for future research.

Suggested Citation

  • Yeh, Ying-Pin, 2014. "Exploring the impacts of employee advocacy on job satisfaction and organizational commitment: Case of Taiwanese airlines," Journal of Air Transport Management, Elsevier, vol. 36(C), pages 94-100.
  • Handle: RePEc:eee:jaitra:v:36:y:2014:i:c:p:94-100
    DOI: 10.1016/j.jairtraman.2014.01.002

    Download full text from publisher

    File URL:
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. Chen, Ching-Fu, 2006. "Job satisfaction, organizational commitment, and flight attendants’ turnover intentions: A note," Journal of Air Transport Management, Elsevier, vol. 12(5), pages 274-276.
    2. Pitt, Leyland F. & Foreman, Susan K., 1999. "Internal Marketing Role in Organizations: A Transaction Cost Perspective," Journal of Business Research, Elsevier, vol. 44(1), pages 25-36, January.
    3. Chen, Ching-Fu & Kao, Ya-Ling, 2012. "Moderating effects of work engagement and job tenure on burnout–performance among flight attendants," Journal of Air Transport Management, Elsevier, vol. 25(C), pages 61-63.
    4. Alina Ileana Petrescu & Rob Simmons, 2008. "Human resource management practices and workers' job satisfaction," International Journal of Manpower, Emerald Group Publishing, vol. 29(7), pages 651-667, November.
    5. Ed Snape & Tom Redman, 2010. "HRM Practices, Organizational Citizenship Behaviour, and Performance: A Multi-Level Analysis," Journal of Management Studies, Wiley Blackwell, vol. 47(7), pages 1219-1247, November.
    6. Santos-Vijande, María Leticia & López-Sánchez, José Ángel & González-Mieres, Celina, 2012. "Organizational learning, innovation, and performance in KIBS," Journal of Management & Organization, Cambridge University Press, vol. 18(06), pages 870-904, November.
    7. Lings, Ian N., 2004. "Internal market orientation: Construct and consequences," Journal of Business Research, Elsevier, vol. 57(4), pages 405-413, April.
    8. Clarke, Marilyn Alexandra & Hill, Sally Rao, 2012. "Promoting employee wellbeing and quality service outcomes: The role of HRM practices," Journal of Management & Organization, Cambridge University Press, vol. 18(05), pages 702-713, September.
    9. Huhtala, Hannele & Parzefall, Marjo-Riitta, 2007. "A Review of employee well-being and innovativeness: an opportunity for mutual benefit," LSE Research Online Documents on Economics 49873, London School of Economics and Political Science, LSE Library.
    10. Shore, Lynn M. & Coyle-Shapiro, Jacqueline A-M. & Chen, Xiao-Ping & Tetrick, Lois E., 2009. "Social Exchange in Work Settings: Content, Process, and Mixed Models," Management and Organization Review, Cambridge University Press, vol. 5(03), pages 289-302, November.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Ilkhanizadeh, Shiva & Karatepe, Osman M., 2017. "An examination of the consequences of corporate social responsibility in the airline industry: Work engagement, career satisfaction, and voice behavior," Journal of Air Transport Management, Elsevier, vol. 59(C), pages 8-17.
    2. repec:ebl:ecbull:eb-18-00697 is not listed on IDEAS
    3. Karatepe, Osman M. & Talebzadeh, Niusha, 2016. "An empirical investigation of psychological capital among flight attendants," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 193-202.
    4. Erkmen, Ezgi & Hancer, Murat, 2015. "Linking brand commitment and brand citizenship behaviors of airline employees: “The role of trustâ€," Journal of Air Transport Management, Elsevier, vol. 42(C), pages 47-54.
    5. repec:eee:jaitra:v:69:y:2018:i:c:p:49-58 is not listed on IDEAS


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jaitra:v:36:y:2014:i:c:p:94-100. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.