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The relationship between the innovation orientation and organizations’ performance in Romania


  • Adrian IONESCU

    () (West University of Timisoara, FEAA)

  • Cornel IONESCU

    () (Post-doctorand researcher at the National Insitute of Economy)


The purpose of this research is to contribute to the conceptual understanding of innovation orientation and to inquire the relationship between the innovation orientation and the firm's performance. The empirical data was obtained from top executives of 106 companies activating in Romania. It has been empirically proven that there is a direct, strong and positive link between the innovation orientation and market and financial performance.

Suggested Citation

  • Adrian IONESCU & Cornel IONESCU, 2015. "The relationship between the innovation orientation and organizations’ performance in Romania," Romanian Journal of Economics, Institute of National Economy, vol. 40(1(49)), pages 299-312, june.
  • Handle: RePEc:ine:journl:v:40:y:2015:i:49:p:299-312

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    References listed on IDEAS

    1. Zhou, Kevin Zheng & Gao, Gerald Yong & Yang, Zhilin & Zhou, Nan, 2005. "Developing strategic orientation in China: antecedents and consequences of market and innovation orientations," Journal of Business Research, Elsevier, vol. 58(8), pages 1049-1058, August.
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    Cited by:

    1. Ali Murad Syed & Zahid Riaz & Abdul Waheed, 2016. "Innovation, Firm Performance And Riskiness: Evidence From The Leading Worldwide Innovative Firms," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(07), pages 1-19, October.

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    More about this item


    innovation; innovation orientation; firm performance; innovation in Romania; market orientation; innovation orientation in Romania;
    All these keywords.

    JEL classification:

    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D


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