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Innovation Orientation, Environment and Performance: A Comparison of U.S. and European Markets


  • Franklyn A Manu

    (Loyola College)


Much attention has been paid to the importance of innovation in ensuring the survival and growth of companies. For U.S. companies a key issue is to what extent findings for the U.S. market can be extrapolated to non-U.S. markets to provide a basis for designing innovation strategy. Similar innovation orientation types were identified in both markets using a sample of consumer businesses from the PIMS database. A number of similarities and differences in associated environments and performance levels were also identified. A major finding was that a high degree of product innovativeness leads to generally poor financial and market share performance in both markets but high rates of market share growth. Another major finding was that having pioneered in a market leads to effective performance. Results for the associated environments were more mixed in the sense that there was not a perfect correlation in the environments associated with the types in both markets.© 1992 JIBS. Journal of International Business Studies (1992) 23, 333–359

Suggested Citation

  • Franklyn A Manu, 1992. "Innovation Orientation, Environment and Performance: A Comparison of U.S. and European Markets," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(2), pages 333-359, June.
  • Handle: RePEc:pal:jintbs:v:23:y:1992:i:2:p:333-359

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    Cited by:

    1. Manu, Franklyn A. & Sriram, Ven, 1996. "Innovation, marketing strategy, environment, and performance," Journal of Business Research, Elsevier, vol. 35(1), pages 79-91, January.
    2. Sin, Leo Y. M. & Tse, Alan C. B. & Yau, Oliver H. M. & Chow, Raymond P. M. & Lee, Jenny S. Y. & Lau, Lorett B. Y., 2005. "Relationship marketing orientation: scale development and cross-cultural validation," Journal of Business Research, Elsevier, vol. 58(2), pages 185-194, February.
    3. Anna Arcari & Anna Pistoni & Enrico Moretto & Paolo Ossola & Daniele Tonini, 2016. "How Italian companies are monitoring innovation," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2016(2), pages 143-165.
    4. Jiménez-Jiménez, Daniel & Sanz-Valle, Raquel, 2011. "Innovation, organizational learning, and performance," Journal of Business Research, Elsevier, vol. 64(4), pages 408-417, April.
    5. Jorge MONGAY, 2017. "Market Economies Potentialities and Cultural Clusters. A Global and Longitudinal Study," Expert Journal of Economics, Sprint Investify, vol. 5(1), pages 1-13.
    6. Adrian IONESCU & Cornel IONESCU, 2015. "The relationship between the innovation orientation and organizations’ performance in Romania," Romanian Journal of Economics, Institute of National Economy, vol. 40(1(49)), pages 299-312, june.
    7. Chia-Chien Hsu & Chiung-Shu Cheng & Ching-Torng Lin, 2017. "The Influence of Learning Orientation and Human Resource Practices on Firm Innovativeness and Innovations: An Application of the Push and Pull Framework," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(1), pages 27-51, February.
    8. Alexander S. Alexiev & Justin J. P. Jansen & Frans A. J. Van den Bosch & Henk W. Volberda, 2010. "Top Management Team Advice Seeking and Exploratory Innovation: The Moderating Role of TMT Heterogeneity," Journal of Management Studies, Wiley Blackwell, vol. 47(7), pages 1343-1364, November.
    9. Durand, Rodolphe & Coeurderoy, Regis, 2001. "Age, order of entry, strategic orientation, and organizational performance," Journal of Business Venturing, Elsevier, vol. 16(5), pages 471-494, September.
    10. Chen, Homin, 1999. "International performance of multinationals: a hybrid model," Journal of World Business, Elsevier, vol. 34(2), pages 157-170, July.
    11. Kraiczy, Nils D. & Hack, Andreas & Kellermanns, Franz W., 2014. "New product portfolio performance in family firms," Journal of Business Research, Elsevier, vol. 67(6), pages 1065-1073.
    12. Wu, Chih-Wen, 2016. "The international marketing strategy modeling of leisure farm," Journal of Business Research, Elsevier, vol. 69(4), pages 1345-1350.

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