Gestión de la calidad en servicios: una revisión desde la perspectiva del management
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- Correia Loureiro, Sandra María & Miranda González, Francisco Javier, 2012. "DUAQUAL: calidad percibida por docentes y alumnos en la gestión universitaria," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
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Keywordsgestión de calidad; servicios; calidad de servicio; organización de empresas; quality management; services; service quality; business organization;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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