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Tourists’ Motivations And Obstacles For Choosing Glamping: An Exploratory Study

Author

Listed:
  • Sandra Filipe

    (GOVCOPP, University of Aveiro)

  • Claudia Amaral Santos

    (GOVCOPP, University of Aveiro)

  • Belem Barbosa

    (GOVCOPP, University of Aveiro)

Abstract

Although still little-known, glamping has become a nature-based tourism option for people who want a higher level of comfort. The offer of this type of accommodation is growing, namely in Portugal, but there are still few studies that address the motivations and other relevant factors explaining its adoption or refusal by consumers. The present study applied a qualitative approach aimed at exploring consumers’ motivations or obstacles for choosing glamping, and their perceptions as tourists on the differences between glamping and camping. Data were collected through the conduction of focus groups held in 2017 and content analysis techniques for contextualized interpretations were used. The most important motivational driver to go glamping is the direct contact with nature. Glamour, comfort, privacy and a different experience are also important aspects that consumers appreciate. Inversely, the main obstacles are the cost, the limited offer, the lack of knowledge, and the non-authenticity, compared to camping, of the offer.

Suggested Citation

  • Sandra Filipe & Claudia Amaral Santos & Belem Barbosa, 2018. "Tourists’ Motivations And Obstacles For Choosing Glamping: An Exploratory Study," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 113-119, September.
  • Handle: RePEc:aad:iseicj:v:6:y:2018:i:0:p:113-119
    DOI: 10.12955/cbup.v6.1142
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    Keywords

    glampingcamping; tourists’ motivations; tourists’ obstacles; consumer behavior; nature-based tourism;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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