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Survey On The Consumption Of Wine In Sicily

Author

Listed:
  • Maurizio LANFRANCHI

    (University of Messina, Italy - Faculty of Economics)

  • Carlo GIANETTO

    (University of Messina, Italy - Faculty of Economics)

Abstract

The survey on consumption of wine has been conducted in the period between April 20th and July 10th of 2011 on a sample of 200 consumers of Sicily. The recognition by the administration of the product was mainly conducted at some outlets, supermarkets, wine shops and bars, interviewing a sample of consumers directly with the method "face to face." The survey purpose was conducted to understand the needs of wine consumers and the role played by the mark of quality in the choice of purchase, and finally the degree of appreciation and consumption of Sicilian wine.

Suggested Citation

  • Maurizio LANFRANCHI & Carlo GIANETTO, 2012. "Survey On The Consumption Of Wine In Sicily," Management Strategies Journal, Constantin Brancoveanu University, vol. 15(1), pages 5-14.
  • Handle: RePEc:brc:journl:v:15:y:2012:i:1:p:5-14
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    More about this item

    Keywords

    wine; consumption trends; Sicily;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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