The Supply Chain, a Strategic Marketing Approach
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References listed on IDEAS
- Oana Seitan, 2008. "The performance of the supply chain: Strategical harmonization," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(24), pages 224-235, June.
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CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Cristinel Vasiliu & Mihai Ovidiu Cercel, 2015. "Innovation in retail: impact on creating a positive experience when buying fashion products," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 583-583, May.
- Nikola Milicevic & Aleksandar Grubor, 2015. "The effect of backroom size on retail product availability – operational and technological solutions," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 661-661, May.
More about this item
KeywordsSupply-chain; suppliers’ segmentation; suppliers targeting; suppliers positioning; marketing mix in relationship with suppliers;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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