IDEAS home Printed from https://ideas.repec.org/a/neo/journl/v14y2018i2p177-181.html
   My bibliography  Save this article

Green Marketing Strategies

Author

Listed:
  • TANJA KRSTEVA

    (European University - Republic of Macedonia, Skopje, Faculty of Economics)

Abstract

This is a conceptual paper to study the effects of green marketing strategy on the firms’ performance. The paper aims at presenting the reviews of the literature on the green marketing strategy and analyses factors that will influence the firms performance. As green marketing strategy become increasingly more important to firms adhering to a triple-bottom line performance evaluation, the present paper seeks to better understand the role of "green marketing mix" as a marketing strategy. The conclusion that was drawn is that, green product, green price, green distribution, green promotion green people, green process, and green physical evidence have a positive effect on the firms’ performance.

Suggested Citation

  • Tanja Krsteva, 2018. "Green Marketing Strategies," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(2), pages 177-181.
    • Handle: RePEc:neo:journl:v:14:y:2018:i:2:p:177-181
    as

    Download full text from publisher

    File URL: http://em.swu.bg/images/SpisanieIkonomikaupload/Spisanieikonomika2018/GREEN%20MARKETING%20STRATEGIES.pdf
    Download Restriction: no
    File URL: http://em.swu.bg/index.php?option=com_content&view=article&id=679:green-marketing-strategies&catid=29:2018&Itemid=116
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Green marketing strategy; Firm performance; Green marketing; Green marketing mix; Green product;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:neo:journl:v:14:y:2018:i:2:p:177-181. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Vladislav Krastev (email available below). General contact details of provider: https://edirc.repec.org/data/feswubg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.