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Gender Discrimination Between Story And Reality - A Marketing Approach

Author

Listed:
  • Elena, Enache

    ("Constantin Brâncoveanu" University from Pitesti, Faculty of Management-Marketing in the Economic Affairs Braila)

  • Cristian, Morozan

    ("Constantin Brâncoveanu" University from Pitesti, Faculty of Management-Marketing in the Economic Affairs Braila)

Abstract

In history, we find constant preoccupations which highlight the woman, who has been, is and will be for a long time to come, far from being called equal to the man. We do not intend to follow this subject meticulously, but to come quickly to this day and age, in an attempt to prove that, although a miracle in its own way, women are currently discriminated, not only because they do not have the necessary weapons to defend themselves, but also because the woman allows herself to be discriminated against. It's like she's resigned herself! That is why large companies have adapted their information programs. The advertising style, messages and media transmission, product design, store architecture, sales training and customer support policy are created to be specifically addressed to both sexes

Suggested Citation

  • Elena, Enache & Cristian, Morozan, 2022. "Gender Discrimination Between Story And Reality - A Marketing Approach," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 176-182.
    • Handle: RePEc:brc:journl:v:56:y:2022:i:2:p:176-182
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    File URL: http://www.strategiimanageriale.ro/papers/220207.pdf
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    More about this item

    Keywords

    gender discrimination; women; men; marketing approach; shopping; merchants;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination

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