Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical Marketing
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More about this item
Keywords
Medical cannabis; marketing; branding; brand architecture.;All these keywords.
JEL classification:
- I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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