IDEAS home Printed from https://ideas.repec.org/a/ora/journl/v1y2010i1p731-736.html
   My bibliography  Save this article

Market Orientation: A Holistic Approch Of The Implementation Process

Author

Listed:
  • Pandelica Amalia
  • Pandelica Ionut
  • Jianu Eugenia

Abstract

This paper is a conceptual one and is based on an extensive analyze of the literature in the field about market orientation during the last 20 years. The purpose of the paper is to highlight the way in which researchers’ studies focused on different aspects of the concept during years and thus, to establish the stages that the analyzed concept underwent within its evolution. At the same time, we tried to synthesize the most important findings of the empirical researches on this subject since 1990 in order to emphasize what is market orientation. Therefore, the model of analysis is rather descriptive than normative, focusing on the most important findings of the empirical researches of the period we refer to. At the end of the paper, there is a presentation of a series of conclusions regarding the way in which the process of implementation of market orientation has to be approached taking in to account the new type of environment characterized by volatility and complexity.

Suggested Citation

  • Pandelica Amalia & Pandelica Ionut & Jianu Eugenia, 2010. "Market Orientation: A Holistic Approch Of The Implementation Process," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 731-736, July.
    • Handle: RePEc:ora:journl:v:1:y:2010:i:1:p:731-736
    as

    Download full text from publisher

    File URL: http://anale.steconomiceuoradea.ro/volume/2010/n1/115.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    market orientation; holistic approch; implementation process;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ora:journl:v:1:y:2010:i:1:p:731-736. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin ZMOLE (email available below). General contact details of provider: https://edirc.repec.org/data/feoraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.