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Innovative Digital Strategies in Crisis Management for Tourism Enterprises: Enhancing Resilience and Sustainable Growth in the Digital Era

In: Innovation and Creativity in Tourism, Business and Social Sciences

Author

Listed:
  • Ioanna Giannoukou

    (University of Patras)

  • Antonia Kougia

    (University of Patras)

Abstract

This article explores innovative digital strategies in crisis management for tourism enterprises, focusing on enhancing resilience and promoting sustainable growth in the digital era. As travel uncertainties increase, from health emergencies to logistical disruptions, the significance of travel insurance as a critical component for modern travelers is examined. The study delves into the concept and rising importance of travel insurance, detailing its various features such as coverage for medical emergencies, trip cancelations, and loss of possessions. It illustrates how these features address the diverse needs of travelers, providing financial and emotional security. Real-life scenarios are presented to underscore the consequences of traveling without insurance, highlighting the associated financial and emotional pressures. Furthermore, the article discusses how appropriate travel insurance policies enhance the overall travel experience by offering security and peace of mind. It also provides guidance on selecting suitable travel insurance plans, emphasizing the importance of understanding policy specifics and making informed decisions. In conclusion, the article aims to educate readers on the indispensable role of travel insurance in modern travel, advocating for well-prepared and stress-free global exploration. Through these insights, the article contributes to the broader discourse on leveraging digital solutions to foster resilience and sustainable growth in the tourism industry.

Suggested Citation

  • Ioanna Giannoukou & Antonia Kougia, 2025. "Innovative Digital Strategies in Crisis Management for Tourism Enterprises: Enhancing Resilience and Sustainable Growth in the Digital Era," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 47-87, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-78471-2_3
    DOI: 10.1007/978-3-031-78471-2_3
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    More about this item

    Keywords

    Tourism Business; Digital Strategies; Crisis Management; Sustainable Growth; Travel Insurance; Health Emergencies; Financial Security; Emotional Security; Travel Experience;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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