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Stay Relevant to Stay Profitable:Service Transformation Strategies to Grow Your Customers in Unprecedented Times

Author

Listed:
  • Neeta Lachmandas-Sakellariou

Abstract

Service transformation is about ensuring that you stay relevant to your consumers. The world is seeing unprecedented change and your customers are also changing alongside this. How do you stay relevant to them so that they stay loyal to you?

Suggested Citation

  • Neeta Lachmandas-Sakellariou, 2023. "Stay Relevant to Stay Profitable:Service Transformation Strategies to Grow Your Customers in Unprecedented Times," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13352.
    • Handle: RePEc:wsi:wsbook:13352
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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/13352
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    More about this item

    Keywords

    Service Transformation; Transformation; Transformational Leadership; Service Excellence; Customer Satisfaction;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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