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Genesis of Branding: Methodological Framework for Studying Ancient Egyptian Cylinder Seals (3000 BC - 2150 BC)

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  • Hristo Ivanov Katrandjiev

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The paper is written on the basis of research devoted to the genesis of branding. It seeks the very roots of contemporary branding – the use of brand-like signs within the earliest economic processes in the Ancient Egyptian state. The object of research encompasses the cylinder seals that were put on the top of the ancient amphorae. The text content of these seals is interesting from a branding perspective and that is why a data base of such artefacts was built. The presented paper reveals the methodological framework for studying the seals’ texts. A consecutive paper will present the major findings.

Suggested Citation

  • Hristo Ivanov Katrandjiev, 2023. "Genesis of Branding: Methodological Framework for Studying Ancient Egyptian Cylinder Seals (3000 BC - 2150 BC)," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 235-255, June.
    • Handle: RePEc:nwe:eajour:y:2023:i:2:p:235-255
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    More about this item

    Keywords

    Branding evolution; brands; Ancient Egypt;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • N00 - Economic History - - General - - - General

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