Corporate Brand Building at Shell-Mex Ltd in the Interwar Period
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References listed on IDEAS
- Roy Church, 1999. "New perspectives on the history of products, firms, marketing, and consumers in Britain and the United States since the mid-nineteenth century 1," Economic History Review, Economic History Society, vol. 52(3), pages 405-435, August.
- Roy Church, 2000. "Advertising consumer goods in nineteenth-centuary Britain: reinterpretations[This artic]," Economic History Review, Economic History Society, vol. 53(4), pages 621-645, November.
- van Zanden, Jan Luiten & Jonker, Joost & Howarth, Stephen & Sluyterman, Keetie, 2007. "A History of Royal Dutch Shell," OUP Catalogue, Oxford University Press, number 9780199298778.
- Roy Church & Christine Clark, 2003. "Purposive Strategy or Serendipity? Development and Diversification in Three Consumer Product Companies, 1918-39: J. & J. Colman, Reckitt & Sons, and Lever Bros./Unilever," Business History, Taylor & Francis Journals, vol. 45(1), pages 23-59.
More about this item
Keywordsbrand building; Shell-Mex;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- N84 - Economic History - - Micro-Business History - - - Europe: 1913-
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2008-10-07 (All new papers)
- NEP-HIS-2008-10-07 (Business, Economic & Financial History)
- NEP-MKT-2008-10-07 (Marketing)
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