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The (Positive) Design Environment as a Prerequisite of Design Orientation

Author

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  • Rocco Sanja

    (PhD Senior Lecturer Zagreb School of Business)

Abstract

Design is a human-centered activity. Every design project starts with the analysis of user needs and preferences. This means that design orientation of a company should also be positively related to company’s business results. However, in most transitional countries of Central and Eastern Europe (CEECs), design environment is not supported, there is no clear national design policy, design implementation in companies varies, and there is no constant measurement of design impact. The main interest of this paper is to research the level of design implementation in Croatian companies related to the managerial approach and business results, because such research is usually undertaken in more developed countries. The study focuses on the perception of management. This quantitative research has been carried out using an Internet survey to examine managers and CEOs from Croatian companies in different industries. The results show positive relations between design environment and design orientation of a company and a significant impact of management.

Suggested Citation

  • Rocco Sanja, 2021. "The (Positive) Design Environment as a Prerequisite of Design Orientation," South East European Journal of Economics and Business, Sciendo, vol. 16(2), pages 17-42, December.
    • Handle: RePEc:vrs:seejeb:v:16:y:2021:i:2:p:17-42:n:4
    DOI: 10.2478/jeb-2021-0012
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    More about this item

    Keywords

    Design environment; design orientation; design implementation; transitional countries; management;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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