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Evaluation of performance and efficiency of the CRM

Listed author(s):
  • Renata Miklencicova

    ()

    (University of Cyril and Methodius in Trnava, Faculty of Mass Media Communication, Slovakia)

  • Bronislava Capkovicova

    ()

    (University of Cyril and Methodius in Trnava, Faculty of Mass Media Communication, Slovakia)

Registered author(s):

    In order to achieve customer satisfaction, enterprises must manage their own value chains together with their complete system of proving customer oriented values. The aim of enterprises is not only customer acquisition, but mainly their retention. It is customer relationship management that deals with this issue. However, the question raised is how to measure the level of customer relationship management (CRM). This issue is addressed in our contribution.

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    File URL: http://reaser.eu/RePec/rse/wpaper/R5_17_Miklencicova_Capkovicova_p144_151.pdf
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    Article provided by Pro Global Science Association in its journal Published in Review of Applied Socio-Economic Research.

    Volume (Year): 5 (2013)
    Issue (Month): 1 (June)
    Pages: 144-151

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    Handle: RePEc:rse:wpaper:v:5:y:2013:i:1:p:144-151
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