IDEAS home Printed from https://ideas.repec.org/a/rse/wpaper/v5y2013i1p144-151.html
   My bibliography  Save this article

Evaluation of performance and efficiency of the CRM

Author

Listed:
  • Renata Miklencicova

    (University of Cyril and Methodius in Trnava, Faculty of Mass Media Communication, Slovakia)

  • Bronislava Capkovicova

    (University of Cyril and Methodius in Trnava, Faculty of Mass Media Communication, Slovakia)

Abstract

In order to achieve customer satisfaction, enterprises must manage their own value chains together with their complete system of proving customer oriented values. The aim of enterprises is not only customer acquisition, but mainly their retention. It is customer relationship management that deals with this issue. However, the question raised is how to measure the level of customer relationship management (CRM). This issue is addressed in our contribution.

Suggested Citation

  • Renata Miklencicova & Bronislava Capkovicova, 2013. "Evaluation of performance and efficiency of the CRM," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 5(1), pages 144-151, June.
    • Handle: RePEc:rse:wpaper:v:5:y:2013:i:1:p:144-151
    as

    Download full text from publisher

    File URL: http://reaser.eu/RePec/rse/wpaper/R5_17_Miklencicova_Capkovicova_p144_151.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    customer; company; customer relationship management; minimum and optimal level of CRM;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rse:wpaper:v:5:y:2013:i:1:p:144-151. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Manuela Epure (email available below). General contact details of provider: https://edirc.repec.org/data/pgsaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.