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Mobile phone usage and device selection of university students

In: Proceedings of FIKUSZ '09

Author

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  • Attila Endre SIMAY

    () (Corvinus University of Budapest, Department of Marketing Research and Consumer Behavior)

Abstract

Nowadays, what can be identified as info-communication age, the mobile phone became a determinant technical device in life. I studied the mobile device selection criteria and usage habits of university students with a non-representative research. The results show that the price, look and shape of the device are more important than the available applications or brand. Technical parameters have more importance, like good battery and durability. Mobile phones have determinant importance for the young, and they rather use it more in public situations or places, than in private ones. The time-management applications are used more often than other information based ones. They use clock, alarm clock and calendar most often, while sound recorder and Internet are used most rarely.

Suggested Citation

  • Attila Endre SIMAY, 2009. "Mobile phone usage and device selection of university students," Proceedings of FIKUSZ '09, in: László Áron Kóczy (ed.), Proceedings of FIKUSZ '09, pages 185-193, Óbuda University, Keleti Faculty of Business and Management.
  • Handle: RePEc:pkk:sfyr09:185-193
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    More about this item

    Keywords

    marketing; technology; economic sociology;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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