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How internet marketing has changed over the years and what the future will bring


  • PERTTULA, William


The trend toward internet marketing has been going on since the internet went graphical in 1993 and Amazon began selling online in 1995. There is near universal awareness of this general trend but a large percentage of organizations are far from doing an effective job of using the internet to achieve success. This includes nonprofit organizations and government as well as for-profit companies. William Perttula made his first online purchase in 1995 and began teaching about internet marketing in 1999 at San Francisco State University. Over the last dozen years he has taught undergraduate and graduate students in South Korea, Denmark, France and Germany in addition to his students at SFSU. His work inside and outside the classroom has brought him into contact with many professionals in Silicon Valley and others in the high tech field. He moderated a panel in 2010 on Social Media and Cloud Computing for the San Francisco Chamber of Commerce that had panelists from Microsoft, AT&T, and

Suggested Citation

  • PERTTULA, William, 2013. "How internet marketing has changed over the years and what the future will bring," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 3(1), pages 08-12, March.
  • Handle: RePEc:hmm:journl:v:3:y:2013:i:1:p:08-12

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    Internet marketing; social media marketing; mobile advertising;

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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