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Marketing Evolution: E-Marketing - Qualitative And Quantitative Research Techniques

Author

Listed:
  • Assoc. Prof. Ph.D Ciora Liviu Ion

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

  • Assoc. Prof. Ph.D Popa Sorin

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

  • Lect. Ph.D. Buligiu Ion

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

Abstract

E-marketing is a generally accepted concept, due to its advantages compared to other marketing mechanisms: it is faster, more efficient, more intelligent and less expensive. The option for e-marketing is also enforced by its flexibility with which it addresses potential clients. Moreover, e-marketing is the environment which leads to quick results, allowing complex calculus in order to analyze request and market evolution as pertinent as possible. Access to new market segments and gaining the existing clients’ trust and loyalty through the products’ quality and price is mostly due to the e-marketing campaigns.

Suggested Citation

  • Assoc. Prof. Ph.D Ciora Liviu Ion & Assoc. Prof. Ph.D Popa Sorin & Lect. Ph.D. Buligiu Ion, 2009. "Marketing Evolution: E-Marketing - Qualitative And Quantitative Research Techniques," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(13), pages 144-153, NOVEMBER.
  • Handle: RePEc:aio:rteyej:v:1:y:2009:i:13:p:144-153
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    More about this item

    Keywords

    e-marketing; market research; Internet; e-marketing campaigns;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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