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Marketing Evolution: E-Marketing - Qualitative And Quantitative Research Techniques

  • Assoc. Prof. Ph.D Ciora Liviu Ion

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

  • Assoc. Prof. Ph.D Popa Sorin

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

  • Lect. Ph.D. Buligiu Ion

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

Registered author(s):

    E-marketing is a generally accepted concept, due to its advantages compared to other marketing mechanisms: it is faster, more efficient, more intelligent and less expensive. The option for e-marketing is also enforced by its flexibility with which it addresses potential clients. Moreover, e-marketing is the environment which leads to quick results, allowing complex calculus in order to analyze request and market evolution as pertinent as possible. Access to new market segments and gaining the existing clients’ trust and loyalty through the products’ quality and price is mostly due to the e-marketing campaigns.

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    Article provided by University of Craiova, Faculty of Economics and Business Administration in its journal Revista Tinerior Economisti (The Young Economists Journal).

    Volume (Year): 1 (2009)
    Issue (Month): 13 (NOVEMBER)
    Pages: 144-153

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    Handle: RePEc:aio:rteyej:v:1:y:2009:i:13:p:144-153
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