Moscow wholesale market meat delicacies and sausages in late 1999 and early 2000

The main goal of our marketing research is to obtain an overview of the status of the Moscow wholesale market meat delicacies and sausages at the end of 2000. The study was laid expert method, which includes: choice of the form the survey of experts, the definition of the structure and strength of the expert group, the development of survey methodology, survey, list of problems. By the expert survey involved managers and specialists, who know how deeply the problem of organization as a whole, and marketing problems. Were also used statistical data and results of other studies "Milagro M". According to Goskomstat Russia the consumption of meat and meat products in terms of meat in 2000 continued to decline to the level of 42-44 kg per year. However, despite the reduction in their consumption of meat and meat products still occupy a significant place in household consumption. This can be seen from the chart below. These study results make it possible, by analyzing pre-New Year demand for meat delicacies and sausages, we can forecast sales for 2001, suggesting an increase in sales compared with the beginning of 2000 to early 2001, approximately 30 - 40%, while maintaining the current rate of increase household income.