Tools to keep brands on the market
Brand purpose is to increase shareholders’ wealth and making profit. Considering the organizations economic environment changes and the fall of the most markets, the paper is focused on the general forces impeding the brand development and on finding some tools to strengthen the brands.
|Date of creation:||15 Feb 2010|
|Date of revision:|
|Publication status:||Published in the Proceedings of the 34th ARA Congress (American-Romanian Academy of Arts and Science, USA) Ecole Polytechnique de Montreal.ISBN 9(2010): pp. 228-231|
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Web page: https://mpra.ub.uni-muenchen.de
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