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Aspects concerning the elaboration of the questionnaires used in the marketing research

Author

Listed:
  • Nicolae TEODORESCU
  • Aurelia-Felicia STANCIOIU

    (Academy of Economic Studies Bucharest)

  • Carmen PUIU

    (University of Craiova)

Abstract

This study brings up the problems of the various questionnaires type applied in the study of market phenomena and processes and it shows the relevance of the possibilities the elaboration of the questionnaires brings in the process of achieving many category of information as well as the exigencies that should be considered when a certain type of questionnaire is selected. All these considerations should be put, of course, in the methodological and organizational general context of the planned statistical survey, in accordance with the recommendations of the theory and practice of specialty.

Suggested Citation

  • Nicolae TEODORESCU & Aurelia-Felicia STANCIOIU & Carmen PUIU, 2008. "Aspects concerning the elaboration of the questionnaires used in the marketing research," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(36), pages 530-535, may.
  • Handle: RePEc:aio:aucsse:v:2:y:2008:i:11:p:530-535
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    File URL: http://feaa.ucv.ro/AUCSSE/0036v2-007.pdf
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    More about this item

    Keywords

    questionnaire; marketing research; market survey;

    JEL classification:

    • D00 - Microeconomics - - General - - - General
    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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