IDEAS home Printed from https://ideas.repec.org/a/aio/aucsse/v2y2008i11p530-535.html
   My bibliography  Save this article

Aspects concerning the elaboration of the questionnaires used in the marketing research

Author

Listed:
  • Nicolae TEODORESCU
  • Aurelia-Felicia STANCIOIU

    (Academy of Economic Studies Bucharest)

  • Carmen PUIU

    (University of Craiova)

Abstract

This study brings up the problems of the various questionnaires type applied in the study of market phenomena and processes and it shows the relevance of the possibilities the elaboration of the questionnaires brings in the process of achieving many category of information as well as the exigencies that should be considered when a certain type of questionnaire is selected. All these considerations should be put, of course, in the methodological and organizational general context of the planned statistical survey, in accordance with the recommendations of the theory and practice of specialty.

Suggested Citation

  • Nicolae TEODORESCU & Aurelia-Felicia STANCIOIU & Carmen PUIU, 2008. "Aspects concerning the elaboration of the questionnaires used in the marketing research," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(36), pages 530-535, may.
  • Handle: RePEc:aio:aucsse:v:2:y:2008:i:11:p:530-535
    as

    Download full text from publisher

    File URL: http://feaa.ucv.ro/AUCSSE/0036v2-007.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    questionnaire; marketing research; market survey;
    All these keywords.

    JEL classification:

    • D00 - Microeconomics - - General - - - General
    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:aucsse:v:2:y:2008:i:11:p:530-535. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Anca Bandoi (email available below). General contact details of provider: https://edirc.repec.org/data/fecraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.