IDEAS home Printed from https://ideas.repec.org/a/aes/jetimm/v1y2022i1p91-99.html
   My bibliography  Save this article

An Empirical Study of Augmented Reality (AR) Technologies Used for Tourism Marketing and Improved Travel Experience

Author

Listed:
  • Elena Bostănică

    (The Bucharest University of Economic Studies)

  • Mihai Cristian Orzan

    (The Bucharest University of Economic Studies)

  • Traian Năstase

    (iSense Solutions)

Abstract

Augmented reality (AR) is fast becoming one of the staples of modern communication, and the tourism industry is potentially one of the most important beneficiaries of this new type of information technology. Its intrinsic characteristics make it very well adapted to mediate and improve the experience of tourists during their visit to various types of destination and attractions. Augmented reality technologies have the potential to help tourism providers promote destinations in more compelling and immersive ways. Our article identifies and discusses various opportunities to use augmented reality in tourism, reviewed the relevant published literature for current AR applications that can be used for tourism marketing, and highlighted research gaps.

Suggested Citation

  • Elena Bostănică & Mihai Cristian Orzan & Traian Năstase, 2022. "An Empirical Study of Augmented Reality (AR) Technologies Used for Tourism Marketing and Improved Travel Experience," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 91-99, November.
    • Handle: RePEc:aes:jetimm:v:1:y:2022:i:1:p:91-99
    as

    Download full text from publisher

    File URL: http://www.etimm.ase.ro/RePEc/aes/jetimm/2022/ETIMM_V01_2022_34.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Francesca Bonetti & Gary Warnaby & Lee Quinn, 2018. "Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda," Progress in IS, in: Timothy Jung & M. Claudia tom Dieck (ed.), Augmented Reality and Virtual Reality, pages 119-132, Springer.
    2. Scholz, Joachim & Smith, Andrew N., 2016. "Augmented reality: Designing immersive experiences that maximize consumer engagement," Business Horizons, Elsevier, vol. 59(2), pages 149-161.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Elena BOSTĂNICĂ & Ştefan-Claudiu CĂESCU & Călin-Petrică VEGHEŞ & Olguţa-Anca ORZAN, 2023. "Understanding User Motivations for Engaging with Augmented Reality Filters on Social Media: An Exploratory Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(3), pages 37-44, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lara Penco & Francesca Serravalle & Giorgia Profumo & Milena Viassone, 2021. "Mobile augmented reality as an internationalization tool in the “Made In Italy” food and beverage industry," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 1179-1209, December.
    2. Berman, Barry, 2019. "Flatlined: Combatting the death of retail stores," Business Horizons, Elsevier, vol. 62(1), pages 75-82.
    3. Meißner, Martin & Pfeiffer, Jella & Peukert, Christian & Dietrich, Holger & Pfeiffer, Thies, 2020. "How virtual reality affects consumer choice," Journal of Business Research, Elsevier, vol. 117(C), pages 219-231.
    4. Easwaramoorthy Rangaswamy & Wong Sin Yong & Gemini V. Joy, 2024. "The evaluation of challenges and impact of digitalisation on consumers in Singapore," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 15(5), pages 1704-1716, May.
    5. Herz, Marc & Rauschnabel, Philipp A., 2019. "Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology," Technological Forecasting and Social Change, Elsevier, vol. 138(C), pages 228-242.
    6. Syagnik Banerjee & Fareena Sultan & Charles F. Hofacker, 2023. "Discovering synergies and conflicts in online and offline in-store engagement," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 761-776, December.
    7. Carsten D. Schultz & Björn Gorlas, 2023. "Magic mirror on the wall: Cross-buying at the point of sale," Electronic Commerce Research, Springer, vol. 23(3), pages 1677-1700, September.
    8. Mkedder, Nadjim & Jain, Varsha & Salunke, Parth, 2024. "Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    9. Qin Liu, 2023. "The Construction of Virtual Practice and Human All-round Development," Asian Social Science, Canadian Center of Science and Education, vol. 19(2), pages 1-34, April.
    10. Hsu, Sheila Hsuan-Yu & Tsou, Hung-Tai & Chen, Ja-Shen, 2021. "“Yes, we do. Why not use augmented reality?†customer responses to experiential presentations of AR-based applications," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    11. Raza, Ali & Wasim, Manahil & Ishaq, Muhammad Ishtiaq, 2024. "Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study," Journal of Business Research, Elsevier, vol. 175(C).
    12. Scholz, Joachim & Duffy, Katherine, 2018. "We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 11-23.
    13. Hsiu-Yuan Wang & Jian-Hong Wang & Jie Zhang & Hsing-Wei Tai, 2024. "The Collaborative Interaction with Pokémon-Go Robot uses Augmented Reality technology for Increasing the Intentions of Patronizing Hospitality," Information Systems Frontiers, Springer, vol. 26(1), pages 107-119, February.
    14. Park, Andrew & Wilson, Matthew & Robson, Karen & Demetis, Dionysios & Kietzmann, Jan, 2023. "Interoperability: Our exciting and terrifying Web3 future," Business Horizons, Elsevier, vol. 66(4), pages 529-541.
    15. Annarita Colamatteo & Marcello Sansone & Maria Anna Pagnanelli & Roberto Bruni, 2024. "The role of immersive technologies in cultural contexts: future challenges from the literature," Italian Journal of Marketing, Springer, vol. 2024(1), pages 113-142, March.
    16. Kalantari, Saleh & Xu, Tong Bill & Govani, Viraj & Mostafavi, Armin, 2022. "Analyzing the effects of storefront window display transparency on perceived store Attractiveness and Approach behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    17. Bucur Louisa-Maria, 2023. "Exploring the Role of Consumers in Promoting a Circular Economy: Increasing Awareness and Engagement," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 17(1), pages 38-47, July.
    18. Holdack, Eric & Lurie-Stoyanov, Katja & Fromme, Harro Fabian, 2022. "The role of perceived enjoyment and perceived informativeness in assessing the acceptance of AR wearables," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    19. Gugenishvili, Ilia & Nyström, Anna-Greta, 2023. "Virtual reality and charitable giving – the role of space, presence, and attention," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 277967, International Telecommunications Society (ITS).
    20. Tsung-Hung Lee & Fen-Hauh Jan, 2022. "Development and Validation of the Smart Tourism Experience Scale," Sustainability, MDPI, vol. 14(24), pages 1-16, December.

    More about this item

    Keywords

    Augmented reality; tourism industry; tourism marketing.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:jetimm:v:1:y:2022:i:1:p:91-99. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lucian Onisor (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.