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The Benefits Of Using Trainings In Organizations As A Way Of Communicating With The Stakeholders


  • Adina, MOISE-TITEI

    () (Ovidius University of Constanta, Romania)

  • Daniel, MOISE

    () (The Bucharest University of Economic Studies, Romania)


The use of trainings is widely spread in most of the organizations worldwide. Training is a means of transmitting information and know how, both to the actual employees, but also to the new comers. It is held for stakeholders too, not only for employees like suppliers, distributors and clients as well, bearing in mind the complexity of some procedures, or of some products or services, such as computer hardware and software, etc. Trainings being part of corporate hospitality and events marketing, can be perceived as a must, especially nowadays, when technology is developing at a very rapid pace.

Suggested Citation

  • Adina, MOISE-TITEI & Daniel, MOISE, 2013. "The Benefits Of Using Trainings In Organizations As A Way Of Communicating With The Stakeholders," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 446-449.
  • Handle: RePEc:brc:journl:v:23:y:2013:i:s:p:446-449

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    References listed on IDEAS

    1. Cory Searcy, 2012. "Corporate Sustainability Performance Measurement Systems: A Review and Research Agenda," Journal of Business Ethics, Springer, vol. 107(3), pages 239-253, May.
    2. Aurora GarcĂ­a-Gallego & Nikolaos GeorgantzĂ­s, 2009. "Market Effects of Changes in Consumers' Social Responsibility," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 18(1), pages 235-262, March.
    3. Heller, Martin C. & Keoleian, Gregory A., 2003. "Assessing the sustainability of the US food system: a life cycle perspective," Agricultural Systems, Elsevier, vol. 76(3), pages 1007-1041, June.
    4. Afgan, Nain H. & Carvalho, Maria G., 2008. "Sustainability assessment of a hybrid energy system," Energy Policy, Elsevier, vol. 36(8), pages 2893-2900, August.
    5. Radojko LUKIC, 2012. "Sustainable Development of Retail in Serbia," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(4), pages 574-586, October.
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    More about this item


    events marketing; corporate hospitality; training;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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