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Communication trends in formation of institutional business environment in tourism of St. Petersburg

Author

Listed:
  • Olga Vasileva

    (Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russian Federation)

  • Tamara Tarakanov

    (Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russian Federation)

Abstract

Conducted research is aimed to reveal communication trends in formation of institutional business environment in tourism of St. Petersburg. As a result, it was revealed that communication trends are due to the tourism multiplier effect and take into account changes in the institutional tourism environment within the framework of new information communication technologies, such as online booking services, tourist information centers, etc. Communication part of institutional business environment in tourism combines such information communication technologies as automatic information system „Unified Federal Register of tour operators“, „Safety treats information for tourists“, official website of Federal Tourism agency, online booking systems etc. Stable communication trends in formation of institutional business environment in tourism of St. Petersburg are: the growth of the number of information tourist centers and mobile services, that make an access to tourism services of every level easier; different forms of collaboration (bloggers, online events etc.); improvement in quality, speed and safety of tourist services.

Suggested Citation

  • Olga Vasileva & Tamara Tarakanov, 2019. "Communication trends in formation of institutional business environment in tourism of St. Petersburg," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(3), pages 16-24.
    • Handle: RePEc:cub:journm:v:14:y:2019:i:3:p:16-24
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    More about this item

    Keywords

    communication trends; tourism; information tourist center; tourist services;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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