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Social Media and Supply Chain

Author

Listed:
  • Sonja Markova

    () (University American College Skopje, Republic of Macedonia)

  • Tatjana Petkovska-Mirčevska

    (Institute of Economics, University “Ss. Cyril and Methodius” Skopje, Republic of Macedonia)

Abstract

Web 2.0, also referred to as social media, is the use of the World Wide Web to increase creativity, information sharing, and collaboration among users. Social media is driving the rethinking of many of the principles of economics. The use of social media within supply chains is lagging behind their usage for other operational functions, however supply chain management is evolving into supply chain management 2.0.The purpose of this article is to provide researches of the supply chain management a reference with the main concepts of social media: social profiles, social applications, brand outposts and communities, and the social ecosystem.

Suggested Citation

  • Sonja Markova & Tatjana Petkovska-Mirčevska, 2013. "Social Media and Supply Chain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 89-102, February.
  • Handle: RePEc:aes:amfeco:v:15:y:2013:i:33:p:89-102
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    File URL: http://www.amfiteatrueconomic.ro/temp/Article_1177.pdf
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    References listed on IDEAS

    as
    1. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
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    Cited by:

    1. Vasja Roblek & Andrej Bertoncelj, 2014. "Impact of Corporate Social Responsibility on OTC Medicines Consumers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-12, February.

    More about this item

    Keywords

    customer engagement; real time feedback; social media; supply chain management; supply chain management 2.0; Web 2.0.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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