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Предоставяне На Потребителска Ценност Чрез Цената

Author

Listed:
  • Борислав Атанасов

    (УНСС)

Abstract

Цената е елемент, който присъства във всяка покупко-продажба. Тя е източник на информация за ценовото предлагане на стоки от една и съща група или сходни стокови групи, и е критерий, когато се сравняват и избират различни алтернативи. Следователно, участва в процеса на създаване и предоставяне на потребителска ценност. В статията се разглеждат различни подходи на предоставяне на ценност чрез цената, изведени в литературата и приложими в търговията на дребно. На тази основа е изведена и диференцираната ценност чрез цената за всеки подход, извличана от крайните потребители в процеса на покупка.

Suggested Citation

  • Борислав Атанасов, 2018. "Предоставяне На Потребителска Ценност Чрез Цената," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 28-41.
    • Handle: RePEc:dat:dialog:y:2018:i:2:p:28-41
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    File URL: http://hdl.handle.net/10610/3890
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    More about this item

    Keywords

    цена; потребителска ценност; търговия;
    All these keywords.

    JEL classification:

    • F13 - International Economics - - Trade - - - Trade Policy; International Trade Organizations
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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