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Criteria and Indexes for Evaluation of the Competitive Power of the Goods

Author

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  • Velina Baleva

Abstract

It is not necessary to explain why the competitive power of the Bulgarian economics is a key issue in accordance to the Bulgaria integration into the European Union. A starting point (or an ending one due to the bidirectional links) for determining the competitive power of the national economics, is the competitive power of the goods of the Bulgarian manufacturers. The determining of the competitive power of the goods points out many comprehensive questions that cannot be analyzed in a single study. That is the reason why the focus here is over the following major issues: criteria for competitive power and their meaning in the different goods; the connections of these criteria with the marketing policies and strategies of the firms; the conditions, of which the system of indexes for evaluation of the competitive power of the separate criterions must follow

Suggested Citation

  • Velina Baleva, 2009. "Criteria and Indexes for Evaluation of the Competitive Power of the Goods," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 7-19, January.
    • Handle: RePEc:nwe:iisabg:y:2009:i:1:p:7-19
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    More about this item

    Keywords

    competitive power of the goods; criteria for evaluation;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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