IDEAS home Printed from https://ideas.repec.org/a/ora/journl/v1y2010i1p721-725.html
   My bibliography  Save this article

Insurance Consultants Attitude Towards Relationship Marketing Elements

Author

Listed:
  • Grigoras Elena
  • Stofor Ovidiu

Abstract

This paper aims to investigate how the insurance consultants apply the relationship marketing specific elements in their relationship with customers. "How to establish and, especially, how to maintain the relationship between supplier and consumer of insurance services?" represents the investigated problem. Obstacles in attracting clients, in gaining and maintaining confidence, in communicating with them represent the grounds for that particular subject. It features an analysis of the relationship between supplier and consumer of insurance services.

Suggested Citation

  • Grigoras Elena & Stofor Ovidiu, 2010. "Insurance Consultants Attitude Towards Relationship Marketing Elements," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 721-725, July.
    • Handle: RePEc:ora:journl:v:1:y:2010:i:1:p:721-725
    as

    Download full text from publisher

    File URL: http://anale.steconomiceuoradea.ro/volume/2010/n1/113.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    relationship marketing; insurance market; insurance sales agents;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ora:journl:v:1:y:2010:i:1:p:721-725. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin ZMOLE (email available below). General contact details of provider: https://edirc.repec.org/data/feoraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.