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Partisan Marketing: Essence, Concepts And Features

Author

Listed:
  • Ermakov Yuri

    (The Russian State Hydro meteorological University)

  • Kirillov Anatoly

    (St. Petersburg State Economic University)

Abstract

The article reveals the essence of partisan marketing as the most relevant tool for influencing consumers for small and medium-sized businesses. The methods of promotion in the framework of guerrilla marketing with examples from the practice of existing Russian companies are discussed in detail, and specifics of the implementation of guerrilla marketing tools in relation to traditional promotion systems are revealed.

Suggested Citation

  • Ermakov Yuri & Kirillov Anatoly, 2017. "Partisan Marketing: Essence, Concepts And Features," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
    • Handle: RePEc:mmb:journl:articl_v2_5_17
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    File URL: http://www.marketing-mba.ru/article/v2_17/Ermakov.pdf
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    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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