IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxvy2015i1p581-585.html
   My bibliography  Save this article

Direct Research on Marketing concerning the Accessibility Degree of Seventeen Makeup Cosmetic Products marketed by Company X, among Customers

Author

Listed:
  • Nenciu Daniela Simona

    („Dimitrie Cantemir” Christian University, Faculty of Touristic and Commercial Management Constanta)

  • Constandache Mihaela

    („Dimitrie Cantemir” Christian University, Faculty of Touristic and Commercial Management Constanta)

  • Stanciu Anca-Cristina

    („Ovidius”University of Constanta, Faculty of Economic Sciences)

Abstract

The purpose of this research was to identify the accessibility of cosmetic products marketed by that company X among customers. The objectives of this research focused on analyzing the reputation of MAKEUP cosmetics range among customers, identifying the most accessed in the cosmetics product lines marketed by the company, identifying the accessibility of the product in terms of pricing, the identification of attractiveness behind choosing these cosmetics from a vast range of cosmetics marketed by competitors.

Suggested Citation

  • Nenciu Daniela Simona & Constandache Mihaela & Stanciu Anca-Cristina, 2015. "Direct Research on Marketing concerning the Accessibility Degree of Seventeen Makeup Cosmetic Products marketed by Company X, among Customers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 581-585, May.
  • Handle: RePEc:ovi:oviste:v:xv:y:2015:i:1:p:581-585
    as

    Download full text from publisher

    File URL: http://stec.univ-ovidius.ro/html/anale/RO/2015/ANALE%20vol%2015_issue_1_pt%20site.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    research; accessibility; analysis; products; customers.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xv:y:2015:i:1:p:581-585. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.