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Prerequisites For The Implementation Of The Frame Model In Marketing Planning

Author

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  • Pogorilyak B.I.

    (Plekhanov Russian University of Economics)

Abstract

Need of continuous adaptation of modern enterprises to changeable environmental conditions and activation of effective use of a key resource of the 21st century – knowledge – assumes improvement of marketing planning models. The frame model of marketing planning represents the newest system of representation of nontechnical knowledge in the ways and by methods of technical science meeting the up to date requirements. Introduction of frame model in marketing planning of the enterprise becomes a perspective task in order to provide highly competitive positions on the market.

Suggested Citation

  • Pogorilyak B.I., 2017. "Prerequisites For The Implementation Of The Frame Model In Marketing Planning," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
    • Handle: RePEc:mmb:journl:articl_v2_11_17
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    File URL: http://www.marketing-mba.ru/article/v2_17/Pogorilyak.pdf
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    More about this item

    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy

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